POAS: Calculating Marketing Efficiency Through Gross Profit to Ad Spend Ratio
Profit on Ad Spend (POAS) is increasingly recognized as a critical marketing key performance indicator (KPI) that offers businesses a clearer understanding of their advertising efficiency. Unlike traditional metrics that focus solely on revenue generated from ad spend, POAS measures the gross profit earned for each dollar spent on advertising. This profitability-oriented approach ensures that marketing efforts […]