Best Practices For Designing Facebook Ads That Convert
I see so many small businesses struggling with Facebook. Why do I say small businesses? Because they tend to have a small budget for advertising. Facebook is actually a powerful tool when it comes to attracting a lot of traffic from people on the site. On the other hand, I also know small businesses that spend a lot of money on Facebook, and nothing happens.
In my experience, Facebook is a great place to meet people and find prospects to work with. That is why I developed this guide on the best practices that small businesses should use when designing Facebook ads.
First of all, Facebook ads are an excellent tool to reach potential customers. If you're not using it to attract people that want to work with your small business, you're missing out.
How To Design A Facebook ads That Converts
The only problem with creating ads for Facebook is that it’s still very new and still evolving, so it’s not always easy to know what to do and how to do it. At the very least, you should have an idea of what should be avoided if you’re going to be any good at designing ads.
For example, one ad might require you to track everything a potential customer does in the ad, while another might look at a person only once and then move on to others. The point is, there are many different ways you can approach creating ads for Facebook and optimizing them to convert potential customers. But if you want to design effective ads, you have to know where to look and how to choose the best types of ads.
The Rules of Thumb
Now, if you'd like to get started building better campaigns for your business, you need to know the rules of thumb. It's much easier than reading tons of psychology, and you can learn the basics in just minutes. If you have a real-life problem that you need to solve, or if you have a business opportunity that you're looking to grow, Facebook ads can help you do just that.
Using Facebook ads, you can connect with new customers. As long as you're able to provide a great customer experience, you'll see conversions. The more users you can convert, the more sales you'll have.
Become Friends with People
Think of Facebook ads like a virtual cold call. You reach out to people who are similar to the target audience you're trying to reach.
Create a Great Headline
Make sure your headline is strong enough to capture people's attention and entice them to click on the ad.
Facebook ads are a great way to acquire leads and bring them to your website. But how do you get them there? Simply trying to sell your product is often ineffective.
When users scroll through an ad in their feed, it's easy for their eyes to wander, and even when users are interested in a particular ad, they may decide that they don't want to buy what you're selling after all. To start them down that path, you need to hook them and make them want to click.
Here are some best practices that can make your ads more effective at that.
Choose The Right Type Of Targeting
Facebook ads are a great way of reaching new customers and growing your business. However, since the Facebook ads can be tailored to the audience, you should take this into consideration. After choosing your target audience, start by sending them the Facebook ads targeting them.
Creating A Facebook Ad That Converts
We're living in a world where Facebook is extremely popular and has a massive user base. It's also easy to understand why a lot of people use Facebook for finding jobs, such as research, recruiting, and job searching. This is especially true when it comes to job searching and you're in need of a potential employee with specific qualifications.
Still, it's important to use Facebook for another use. Perhaps you're a business owner that is looking to promote your business and gain some traction. You can take some time to look at a company, so you can then find out what they offer and what you can offer your potential employee.
So if you're a marketer looking to pull in some new leads or maybe you're wondering how your existing customers are responding to some of your marketing tactics, you've come to the right place. Below are some best practices to follow to help you design Facebook ads that convert.
Make sure your ads have a clear call-to-action, and test and refine your ad copy until you are happy with the results.
Avoid using words like "give" or "save" if you don't expect the recipient to do so. That just doesn't motivate people. Instead, try to communicate a value that will move the recipient to act.
If the call to action says "people who like this are invited to download this app", the user won't know if the conversion happened or not.